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JAN 23 DEADLINE- PR for Trinidad and Tobago

Made Known

RFP Title: Provision of Overseas Public Relations & Marketing Services for the United States of America

  • Date: December 21, 2023

  • Tender No.: 2023001

  • Table of Contents:

    • 1.0 Introduction

    • 2.0 Background and Project Overview

    • 3.0 Instructions to Bidders

    • 4.0 Project Scope and Specifications

    • 5.0 Form of Proposal

    • 6.0 List of Attachments

  • 1.0 Introduction:

    • The Government of the Republic of Trinidad and Tobago (GORTT) established Tourism Trinidad Limited in 2017.

    • Aim: Develop and market Trinidad’s tourism offerings and stimulate economic growth.

  • 2.0 Background and Project Overview:

    • Trinidad's unique selling proposition lies in its diversity and cultural heritage.

    • National Tourism Policy charges Tourism Trinidad Limited with developing an International Brand for Trinidad.

  • 3.0 Instructions to Bidders:

    • Includes invitation and request, definition of terms, general notes, clarification, cost of submission, confidentiality, submission of tenders, amendment of RFP, deadline for submission, tender evaluation criteria, and more.

  • 4.0 Project Scope and Specifications:

    • Seeking proposals from PR & Marketing firms in the USA.

    • Objectives: Increase visitor arrivals, enhance visibility, and engage various markets (Diaspora, MICE, Sport, Festivals).

    • Tasks: Media relations, event representation, travel trade engagement, direct consumer campaigns, and monthly reporting.

  • 5.0 Form of Proposal:

    • Requirements: Prequalification, technical and commercial information, use of subcontractors, schedule of personnel, exceptions to the RFP, warranty of services, local conditions, taxes, permits, and surcharges.

  • 6.0 List of Attachments:

    • Term Sheet for Tenderers and Commercial Proposal.

  • Additional Information:

    • Tenderers to provide company history, case studies, market approach, qualifications, resource locations, and fee structure.

    • Tender Validity: 120 days after the submission deadline.

    • Deadline for Tender Submission: January 23, 2024, at 3:00 PM AST.

  • Evaluation Criteria:

    • Based on relevant experience, methodology, team qualifications, resources, client references, cost, and overall alignment with project objectives.

  • Tender Acceptance and Award:

    • The Company may engage the Tenderer for all or part of the Services and reserves rights regarding proposal rejection and cancellation of the RFP.