Scope and Client: The RFP seeks a travel marketing and public relations firm to represent Brand USA in Brazil, enhancing awareness and visitation to the USA.

• Purpose: Identify a firm to build and maintain awareness of the USA as a premier travel destination.

• Budget: Maximum USD $675,000 including fees and activation.

• Key Responsibilities:

  • Develop integrated travel trade and PR plans.

  • Execute strategic travel trade activities and media relations.

  • Support partner and consumer marketing.

• Key Deadlines:

  • Written Questions: June 28, 2024

  • Intent to Bid: July 12, 2024

  • Proposal Due: August 21, 2024

  • Finalist Interviews: September 23, 2024

  • Contract Start: November 1, 2024

• Evaluation Criteria: Includes experience, quality of strategies, personnel qualifications, and cost-effectiveness.