The City of Camrose's Tourism Opportunity Identification Project is designed to identify, research, and promote commercial tourism development opportunities within the city. The scope of this project includes:

• Identification: Conducting thorough analysis to pinpoint potential tourism opportunities that can be developed in Camrose. This includes evaluating existing attractions, potential new attractions, and untapped markets.

• Research: Gathering detailed information on the identified opportunities, including market research, feasibility studies, and economic impact assessments. This phase will involve data collection, analysis, and consultation with stakeholders.

• Promotion: Developing strategies to promote the identified tourism opportunities. This may include creating marketing plans, promotional materials, and outreach programs to attract investors and tourists.

• Development: Providing recommendations for the development of identified opportunities. This could involve planning and proposing infrastructure improvements, partnership opportunities, and funding strategies to support the tourism initiatives.

• Collaboration: Engaging with local businesses, tourism operators, community groups, and government agencies to ensure the successful implementation of the identified opportunities.

• Reporting: Delivering comprehensive reports detailing the findings, recommendations, and proposed action plans. Regular progress updates and a final report at the end of the 18-month project duration are expected.

The project aims to enhance the tourism sector in Camrose, leading to increased economic benefits and improved tourism infrastructure in the city.