Brand Strategy, Marketing, and Advertising services by the Wisconsin Department of Tourism:

• Solicitation Overview:

  • Conducted by: Wisconsin Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS).

  • On behalf of: Wisconsin Department of Tourism.

  • Purpose: Marketing and promoting Wisconsin’s travel opportunities under the brand name Travel Wisconsin.

  • Objective: To award a contract to one responsive and responsible proposer for brand strategy, marketing, and advertising services.

• Solicitation Information:

  • Event Number: 13054.

  • Event Status: Posted/Awaiting Responses.

  • Solicitation Reference #: TM251038.

  • Agency: Department of Tourism.

  • Available Date: 01/05/2024.

  • Response Due Date: 02/29/2024 at 1:00 PM.

• Agency Contact Information:

  • Name: Mark S Simon.

  • Email: mark.simon@wisconsin.gov.

  • Phone: 608/264-9587.

• Document Downloads:

  • Categories include the Main Document, All Documents, Supporting Documents, and Questions & Answers.

  • No questions answered yet.

• NIGP Codes:

  • Relates to Communications and Media Related Services.

  • Specific codes include:

    • 91500: Communications and Media Related Services.

    • 91501: Advertising Agency Services.

    • 91502: Advertising (Including Notice of Bid Solicitation, Statutory).

    • 91503: Advertising/Public Relations (Including Skywriting).

    • 91504: Advertising, Outdoor Billboard, etc.

    • 91506: Audio Production.

    • 91507: Audio Recording.

    • 91509: Audio/Video Production Services Complete.

    • 91511: Background Music Services (Including Messaging on Hold, etc.).