Professional Marketing to Assist in Branding Discovery Process for Trempealeau County, WI

Scope and Client: The Economic Development & Tourism Manager in Trempealeau County, WI, seeks a professional marketing team for a comprehensive branding discovery process, including data collection, strategic planning, and website design mockup.

Summary:

• Project Goals: Conduct SWOT analysis, visioning exercises, needs assessments, economic impact studies, and develop strategic objectives for branding.

• Deliverables: Three creative options for branding, a detailed action plan, brand statements, taglines, and website design mockup.

• Timeline: Project starts August 2024, ends June 2025, with key milestones in data review, strategic planning, survey development, and messaging deliverables.

• Budget: $16,964.46 from Wisconsin Department of Tourism.

• Submission Deadline: June 24, 2024, 4:00 PM.

• Proposal Review: Week of June 24, 2024; Consultant interviews on June 27-28, 2024.

• Proposal Selection: Tentative July 2, 2024.

• Start Date: August 1, 2024.