This RFP from Visit Florida seeks proposals for public relations, travel trade, sales, and marketing services in Canada. The chosen agency will work on media relations, travel trade marketing, sales calls, FAM trips, and content partnerships, with goals like increasing Canadian tourism to Florida, visitor spending, and brand awareness. Services are anticipated to last 3 to 5 years. The annual budgets include $337,984 USD for PR, $273,494 USD for Trade, and $445,000 USD for co-branded marketing.

Key Deadlines:

• Questions Due: October 25, 2024

• Proposals Due: December 13, 2024

• Presentations: February 13-14, 2025

• Negotiations Start: March 3, 2025

• Agency Selection: March 24, 2025