The City of Cottonwood, Tourism & Economic Development Department, seeks proposals from qualified firms for enhancing the Visit Cottonwood website. The focus is on improving SEO, graphic design, and social media integration without a full redesign.

1. Proposal Reference Number: Not specified

2. Proposal Deadline: August 5, 2024, 5:00 PM

3. Published Date: July 22, 2024

4. Contact Information: Not specified in the provided text
   Project Objectives:

   • Update content and enhance design to reflect the visitor experience

   • Maintain and integrate current branding taglines

   • Ensure mobile-friendly and SEO-optimized website

   • Develop monthly email marketing themes and retargeting strategies

   • Encourage user-generated content and align promotions with seasonal opportunities

5. Key Components:

   • Collaboration with local tourism stakeholders

   • Enhanced storytelling and visitor engagement

   • Focus on Cottonwood's wine industry, accommodations, cultural heritage, dining, attractions, shopping, outdoor activities, arts, and entertainment

   • Easy data tracking and analytics

6. Background:

   • The City of Cottonwood has been the Destination Marketing Organization (DMO) for Visit Cottonwood since 2020

   • The website was redesigned in fall 2021

   • The tagline “You are welcome here” has been effective but needs a more professional and updated online presence due to the growing prominence of the destination