The Greater Miami Convention & Visitors Bureau (GMCVB) seeks qualified public relations agencies for Local/Regional Lifestyle PR, focusing on media relations and influencer engagement in South Florida and local drive markets.

Summary:

• Objective: Review and enhance GMCVB's local PR efforts.

• Scope: Local lifestyle communication, media relations, and social media content creator relations.

• Goals:

  • Maintain Miami's visibility among target audiences.

  • Boost visitor volume, extend stays, and increase spending.

  • Promote Miami as a prime destination for meetings, conventions, and events.

  • Support Miami Temptations Programs (e.g., Miami Spa Months, Miami Spice Months).

  • Target various audiences including locals, tourists, and the travel trade industry.

• Key Programs: Miami Temptations, including Miami Spice Months, Miami Spa Months, and Miami Arts & Heritage Months.

Key Deadlines:

• RFP Release: May 22, 2024

• Intent to Respond Due: June 12, 2024

• Questions Submission Deadline: June 26, 2024

• FAQ Posting: July 22, 2024

• RFP Submission Deadline: August 19, 2024

• Finalists Notified: Week of October 28, 2024

• Finalists Present in Miami: Week of December 9, 2024