Review Caribbean tourism and determine strategic direction for CTO over 3 years.

• Consultation: Engage CTO Secretariat, members, tourism bodies, institutions, political, media, and local communities.

• Environmental Scan:

  • Market Analysis: Identify target markets, demographics, spending habits, analyze global and regional markets, competitor analysis.

  • Economic and Environmental Impact: Assess tourism's economic impact, evaluate natural resource impact, sustainable practices, climate change mitigation/adaptation.

• Stakeholder Engagements: Conduct interviews, workshops, focus groups across tourism sectors (aviation, hotels, cruise lines, etc.).

• Inclusivity: Utilize "all of society" approach, involving regional businesses, governments, educators, NGOs, indigenous groups, religious groups, and civil society.

• Information Gathering: Gather diverse perspectives on regional tourism industry from various stakeholders.

• Strategic Direction: Determine best course for CTO to meet stakeholder expectations and navigate evolving global tourism landscape.