Request for Proposal (RFP) seeks qualified agencies for tourism marketing in Laurel, Mississippi through digital media.

• Requirements: Agencies with tourism industry knowledge, capable of strategic counsel, promotion, and positioning Laurel as a premier destination.

• Scope of Services:

  • Collaborate with City staff and consultants for digital marketing targeting primary markets.

  • Develop and execute various strategies such as blog posts, display advertising, geofencing, retargeting, etc.

  • Manage state marketing co-op opportunities.

  • Utilize data for campaign optimization.

  • Provide monthly reports on activity, results, and strategies.

  • Optimize campaigns for performance and ROI through bid optimization, budget allocation, ad testing, and audience targeting.

  • Create new marketing assets like photos and videos.

  • Provide design services for non-digital placements if needed, coordinating with campaign themes and messages.