The Shenandoah Beerwerks Trail seeks digital marketing services to boost awareness and visitor engagement.

• Scope of Services:

  • Serve as Marketing Agency: Develop and execute digital marketing strategies targeting key markets.

  • Social Media Campaigns: Manage Facebook and Instagram ads to drive engagement and website traffic.

  • Campaign Optimization: Continuously refine campaigns to improve performance and ROI.

  • Landing Page Designs & Development: Create mobile-responsive landing pages with dynamic styles and browser compatibility.

• Specific Requirements:

  • Creative Lead: Generate content and concepts.

  • Research Analysis: Recommend strategies based on local, regional, and national research.

  • Advice and Counsel: Provide guidance on digital marketing matters.

• Goals: Increase visitor spending, promote partner destinations, and stimulate economic impact.

• Target Markets: Washington, DC, Northern Virginia, Richmond, Norfolk, Hampton Roads, and other regions including Harrisburg, Raleigh/Durham, Winston-Salem, Eastern Maryland, and Chicago.