The City is seeking professional, full-service, integrated marketing, advertising, communications, social media, and website maintenance services for their tourism brand, Visit Arroyo Grande, and is requesting proposals from qualified firms.

The City of Arroyo Grande seeks proposals from qualified firms for integrated marketing, advertising, and communications services for Visit Arroyo Grande.

• The goal is to boost tourism, increase occupancy, and raise room rates at Arroyo Grande lodging properties.

• Visit Arroyo Grande’s brand is established; the City wants to enhance it further with the selected firm.

• Proposals should cover the fiscal year July 2024 to June 2025, with the option to extend.

• Background: Arroyo Grande formed a Tourism Business Improvement District in 2011, managed by Visit Arroyo Grande.

• Proposal guidelines: Firms should plan beyond the first year, within budget constraints.

• Budget: Not to exceed $225,000, including media buys.

• Marketing and Communications: Develop comprehensive marketing plans, focusing on digital, print, video, radio, outdoor, and online media.

• Online Strategy: Provide regular reports, tools for monitoring, and generate creative assets for online platforms.

• Website: Manage all aspects of the Visit Arroyo Grande website, including content management, hosting, and SEO.