Marshall Communications' existing contract with the Department of Economic and Community Development for The Office of Tourism lays a solid foundation for their new agreement.

• By aligning services and needs with the previous contract, they ensure continuity and efficiency in operations.

• The negotiated costs or rates can be deemed fair and reasonable due to several factors. Firstly, Marshall Communications likely has a proven track record of delivering results within budgetary constraints.

• Secondly, the familiarity with the client's requirements enables them to streamline processes, reducing unnecessary expenses.

• Additionally, any adjustments in costs would likely be based on market standards and the specific demands of the project.