The Ocean County Board of Commissioners is requesting qualifications for the services for Multi-Media Advertising Platforms to Market Tourism.

Campaign Focus: Website, mobile, and digital advertising

• Utilization of Ocean County’s own library of audio/video commercials and static/animated banners

• Placement on visible websites, news platforms, radio, TV, and social media

• Targeting based on traffic volume and demographics

• Additional media forms including blogging, print ads, signage, etc.

• Approval required from Ocean County Tourism Director

• Components: video pre-rolls, overlays, digital creatives

• Technology strategies: geo-targeting, demographic/behavioral targeting, SEO, social media marketing, etc.

• Reporting metrics required: impressions, click-through rates, geographic impact, overall reach

• Provider familiarity with Ocean County essential

• Dedicated focus on Ocean County Business Development and Tourism goals

• Video and Display Ad production not part of the request

• Submission Requirements: detailed individual experience, ability to perform tasks timely, support staff description, filled Vendor Questionnaire

• Electronic submission deadline: prior to 4:00pm prevailing time