Destination Panama City seeks a brand creative agency to handle brand strategy, creative development, production services, and visitor guide planning and design.

• Budget: $400,000 for the first year, subject to change annually based on funding.

• Contract Term: Two years with two additional one-year extensions.

• Objectives:

  • Elevate Panama City’s status as a destination.

  • Sustain and grow visitor volume.

  • Increase domestic and international market shares.

• Services Required:

  • Brand strategy and creative development.

  • Production services for various media.

  • Visitor guide planning and design.

  • Crisis management support.

  • Development and design of an annual tourism report.

• Key Dates:

  • Questions Due: June 27, 2024

  • Responses to Questions: June 30, 2024

  • Proposals Due: July 26, 2024

  • Presentations: Week of September 9, 2024

  • Agency Selection: September 23, 2024

Budget

Approximately $400,000 for the first year