+ What is your name?

Alison

+ Are you submitting as a team or as an individual?

Team submission

+ Where are you located?

Australia

+ In one sentence, tell us about your idea.

What if you could easily find and book stylish, accessible, and conscious hotels that have a positive impact on people and the planet? Our booking platform has got you covered!

+ Describe your ideal collaborative partner or partners.

We're looking for people/a person with experience in sustainability that can provide us with a credible approach to our selection process. We plan to use existing certification frameworks such as GSTC, however we envisage a broader approach to our selection process that is simple and transparent for consumers.

+ What is the most immediate or most pressing challenge you're facing right now?

Our experience is in travel and not sustainability. We are obviously learning lots in this space but we are not experts. Our most immediate challenge is determining a simple but credible approach to selecting hotels that we can easily follow and easily communicate to consumers.

+ What is it about your idea that makes you feel good?

We feel good about shifting the good intentions of travellers into action by making it easy and accessible to book more sustainable hotels. And consequently, we hope to contribute to travel continuing to be a gift that can be enjoyed for both travellers and local communities, for generations to come.

+ What makes your idea innovative? Why has no one ever done it before?

Travel technology is clunky and unsophisticated, and sustainability certifications are complex and often misleading. Although not perfect, we have tried to use more modern tech solutions in our website build to improve the customer UX. Our preferred approach to hotel selection has not been done elsewhere as far as we're aware - because it's hard! We're happy to invest the time to make it a reality.

+ Who will benefit the most from your idea?

Purpose driven consumers that are becoming more and more aware of their impact on the world. Hotels that are investing in social and environmental projects.

+ Ideally, when would you launch this idea?

In a few months

+ Indicate which UN goals your idea relates to?

• Decent Work and Economic Growth
• Industry, Innovation and Infrastructure
• Reduced Inequality
• Sustainable Cities and Communities
• Responsible Consumption and Production
• Climate Action
• Life on Land

+ At Sigmund, we are interested in ideas at the intersection of People, Planet, and Profit. How does your idea relate to these three categories?

Our purpose is to inspire and help more people to travel in a way that is kinder on people and the planet. While people and planet are why we do what we do, profit is how we do it so we recognise the importance of building a business that itself is sustainable and allows us to support our higher purpose. Our product is handpicked and must be kinder on people and the planet. All bookings will be recognised with a contribution to a purpose driven partnership. Our business model has been consciously set up to ensure our margins are fair and so too are those of the hotels that we partner with. We believe that when we do well, so should our partners.

+ Your website URL

https://www.gokinda.com.au/